Location: Miami, FL
Salary: $125,000 - $175,000 (based on experience)

We are a leading provider of addiction treatment and mental health services, operating a comprehensive facility in Overland Park, Kansas, with a focus on both residential and outpatient care. We are dedicated to transforming lives through exceptional treatment and compassionate care.

We are seeking an experienced SEO & PPC Specialist to lead our digital marketing efforts, with a focus on optimizing search engine performance and pay-per-click advertising. The SEO & PPC Specialist will be responsible for driving traffic, maximizing ROI, and enhancing our brand’s digital presence. This role requires a highly technical, creative, and ethical individual who thrives in a metrics-driven environment.

Key Responsibilities:

• Develop and implement effective SEO strategies to boost organic search rankings and increase web traffic.
• Manage and optimize PPC campaigns to ensure maximum return on investment (ROI) and cost-effectiveness.
• Conduct keyword research, competitor analysis, and on-page/off-page SEO techniques.
• Oversee the performance and results of paid advertising efforts, including Google Ads and social media campaigns.
• Track and analyze key performance indicators (KPIs) such as cost-per-acquisition (CPA), providing actionable insights for continuous improvement.
• Manage the marketing budget focused on digital advertising and SEO, ensuring optimal allocation of resources.
• Collaborate with the broader marketing and business development teams to support referral and sales channel growth.
• Maintain ethical standards and confidentiality due to the sensitive nature of the industry.

Qualifications:

• Proven experience in SEO and PPC management, with a strong understanding of online advertising.
• Demonstrated success in managing and optimizing large marketing budgets.
• Strong analytical skills with a data-driven approach to decision-making.
• High level of confidentiality and ethical conduct.
• Experience with tools like Google Analytics, Google Ads, SEMrush, and other digital marketing platforms.
• Based in or willing to relocate to Miami, FL.

Why Join Us?

• Competitive salary with room for growth based on performance.
• Opportunity to shape and lead digital marketing strategies for a reputable organization.
• Work in a dynamic environment committed to ethical practices and impactful work.